Facebook is expanding to the U.S. the controversial Promoted Posts feature that lets users pay to get their posts more visibility in the news feed. It will cost $7 per post and Facebook hopes it will be used for garage sales, parties, wedding photos and other important announcements.
Promoted Posts has already been rolled out to 20 other countries and is available to people with fewer than 5,000 total friends and subscribers. Promoted Posts could help surface important announcements and earn Facebook money. However, I worry that Promoted Posts could change the atmosphere of Facebook from one where the most beloved content gets seen most to one where the rich can dominate the news feed.
Facebook first began testing the product, then called Highlight, in May in New Zealand. It’s still testing price points for the U.S. so it could go up or down from $7, and cost varies across…
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