A new mobile chat application targeting college students, Quad, is working to move student organizations off of email and onto smartphones for managing their group communications. Despite the popularity of mobile messaging applications, like WhatsApp, Kik, GroupMe and dozens of others, few of these can support a large number of chat participants, often capping out at 50 users in a chat, if not fewer.
Even though the majority of college students today carry smartphones, and are increasingly turning to messaging apps for their personal communications, that 50-person limitation is a deal-breaker in terms of using most messaging clients within a bigger college group, like a fraternity, sorority, an academic group, sports team, or another sort of student organization.
That’s the problem Quad set out to address starting this September when the app first launched. Today, Quad has a presence on 2,500 of the 4,500 college campuses across the…
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